Supply Vs Demand
Take a luxury brand handbag like Louis Vuitton maker that sells handbags and sells them at a price of $1,540 for the tote bag. If the price is $500 it would get orders of 10,000 per month. But the brand produces only 1000 quantities every month and it receives the same number of orders every month and it clears its inventory in a month itself. I use to be a buyer for a large department store so why would I want to lower my price when I can only produce 1,000 and I empty my stock. Open to buy more merchandise.
$500 x 10,000 (but, you can’t produce 10,000 handbag per month) = $5,000.000.00
$1,540 x 1,000 Produce per month = $1,540.000.00 (clears the inventory in a month)
I rather produce less, sell it at a higher price and clear my inventory.
Did you pay attention to both monetary and non monetary factors? Did you consider opportunity costs and your long-term goals?